Stereotypes of females in are wearing down. Within my training community, I see women friends, mothers, wives really disciplined, extremely setting, focused and achieving goals, says Ingrid Drexel, Mexican cyclist. It’s empowering to find out this movement of strong and fit women in .
Nike Women supports this growing community having a five-floor facility offering myriad services and different experiences. The main one-of-a-kind studio debuts August 11 at Oslo 10, Colonia Juarez, within the heart of City and builds upon the NTC Tour’s April stop within the capital, which engaged 6,500 women in a variety of activities, including mega workout sessions, run clubs and 21k races.
“Nike Women provides athletes with use of our flagship Nike services, including NRC and NTC services, explains Sof¨aa Holden, Women’s Brand Manager. We supply the best to allow them to become their very best.
The invite-only facility serves City athletes with state-of-the-art equipment and spaces, in addition to Nike Running and Nike Training Club live experiences. Day passes are accessible for Nike members. Additionally, each woman is encouraged to battle new challenges and set up new goals, irrespective of her fitness or abilities, via guidance from experts, like Nike trainer Ariadna .
Between workouts, studio members are able to do bra fittings, shop the most recent Nike collections or bring their Nike footwear towards the sneaker bar for cleaning and maintenance. After training, they could relax around the studio’s terrace, plan a massage or rehydrate in the juice bar, that is run by way of a local company partnership and provides regional products. Wi-Fi can also be provided through the entire space to permit members to discuss and celebrate achievements via Nike Apps as well as other social networking. Additionally, members are able to print Instagram photos and post them within the space.
Overall, the studio works as a structural representation of both Nike and City. Its walls feature functions by Lourdes Paola and Villagomez Delf¨an, two local artists who created images inspired by indigenous artistic traditions along with the beauty and power of Mexican ladies and female culture. The walls feature images of standout local athletes, including racquetball player Paola Longoria, heptathlete Jessamyn Sauceda and medal-winning divers Alejandra Paola and Orozco Espinosa.